How does a car company connect with football fans in their 30s and 40s? By tapping into their sense of nostalgia for the game. Every fan in that demographic remembers Bo Jackson dominating Nintendo’s Super Tecmo Bowl – so we gave Bo a Kia Sorento, which made him dominate even more. The country’s most famous sports podcaster, Bill Simmons, claimed the spots “won the weekend,” and CBS Sports called it “marketing perfection on multiple levels.”
TECMO BROS
