We had an unwavering point of view – music unleashes us. To prove it can happen even in the most boring of places, we had Macklemore & Ryan Lewis surprise a bunch of New York City Metro bus passengers. The video garnered over four-million views on YouTube and was covered by TIME, The Wall Street Journal, and Fast Company, to name just a few media outlets. NBC’S The Tonight Show even parodied it, essentially running an ad for the competition, CBS. (the parody is below the video)
