For March Madness media, we created a TV campaign that moved at the speed of sport. So, during the first game, we ran a spot about filling out brackets. During the Final Four, we ran a spot about bandwagon fans. During overtime, we ran a spot about, you guessed it, overtime. Incidentally, the overtime spot caused serious disruption in the homes of fans who thought something was wrong with their DVR system, which made it a huge success in our minds. The Motley Fool called the campaign “brilliant.”
Tagged on here is a non-basketball spot we made with Billy Zabka because, well, he’s Johnny from The Karate Kid.
